Edward de Bono

Discover the 10 best quotes by Edward de Bono. Make your own poster too.

Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see.

Edward de Bono

business

Many highly intelligent people are poor thinkers. Many people of average intelligence are skilled thinkers. The power of a car is separate from the way the car is driven.

Edward de Bono

car

Removing the faults in a stage-coach may produce a perfect stage-coach, but it is unlikely to produce the first motor car.

Edward de Bono

car

If you never change your mind, why have one?

Edward de Bono

change

Studies have shown that 90% of error in thinking is due to error in perception. If you can change your perception, you can change your emotion and this can lead to new ideas.

Edward de Bono

change

Logic will never change emotion or perception.

Edward de Bono

change

We need creativity in order to break free from the temporary structures that have been set up by a particular sequence of experience.

Edward de Bono

experience

In the future, instead of striving to be right at a high cost, it will be more appropriate to be flexible and plural at a lower cost. If you cannot accurately predict the future then you must flexibly be prepared to deal with various possible futures.

Edward de Bono

future

Creativity is a great motivator because it makes people interested in what they are doing. Creativity gives hope that there can be a worthwhile idea. Creativity gives the possibility of some sort of achievement to everyone. Creativity makes life more fun and more interesting.

Edward de Bono

great

In a sense, words are encyclopedias of ignorance because they freeze perceptions at one moment in history and then insist we continue to use these frozen perceptions when we should be doing better.

Edward de Bono

history

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