In fact, I believe the first companies that make an effort to develop an authentic, transparent, and meaningful social contract with their fans and customers will turn out to be the ones that are the most successful in the future. While brands that refuse to make the effort will lose stature and customer loyalty.
Simon Mainwaring
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More quotes by Simon Mainwaring
- Non-disclosure in the Internet Age is quickly perceived as a breach of trust. Government, corporations and each of us as individuals must recalibrate how we live and share our lives appropriate to the information now available and the expectations of others.
- There is a fundamental shift that social media necessitates in business today - the need to transition from 'Me First' to 'We First' thinking.
- The leverage and influence social media gives citizens are rapidly spreading into the business world.
- Not since the digital revolution in the early '90s has technology placed such a comprehensive burden on business, employees and individuals to reinvent their business plans, services and products, and themselves to keep pace with the changing marketplace.
- Business practices and how we treat the planet are also in desperate need of re-humanization.