Customers don't know what they want. There's plenty of good psychology research that shows that people are not able to accurately predict how they would behave in the future. So asking them, 'Would you buy my product if it had these three features?' or 'How would you react if we changed our product this way?' is a waste of time. They don't know.
Eric Ries
More from: Eric Ries
DOWNLOAD
You are free to use this picture for any purpose including commercial. A credit linking back to this page is appreciated.
Similar Quotes:
-
People like us are afraid to leave ball. What else is there to do? When baseball has been your whole life, you can't think about a future without it, so you hang on as long as you can. -
When the people become involved in their government, government becomes more accountable, and our society is stronger, more compassionate, and better prepared for the challenges of the future. -
Also, it is interesting that developing countries, with China and India perhaps in the lead, where the future of the global environment will be decided are now on board with the case for sustainable development. -
We have no right to assume that any physical laws exist, or if they have existed up until now, that they will continue to exist in a similar manner in the future. -
In every man the memory of the struggles and the heroes of the past is alive. But these memories are not incompatible with the desire for peace in the future.
More quotes by Eric Ries
- Science and vision are not opposites or even at odds. They need each other. I sometimes hear other startup folks say something along the lines of: 'If entrepreneurship was a science, then anyone could do it.' I'd like to point out that even science is a science, and still very few people can do it, let alone do it well.
- The attributes for entrepreneurs cut both ways. You need the ability to ignore inconvenient facts and see the world as it should be and not as it is. This inspires people to take huge leaps of faith. But this blindness to facts can be a liability, too. The characteristics that help entrepreneurs succeed can also lead to their failure.
- I can't say I'm not grateful to have journalists writing about me as a genius. But I know it's not true. I'm not confused. I understand that success comes through a lot of failure and a lot of very embarrassing failure. People want to create the next Facebook, but they are too afraid to create the next Facemash.
- Our educational system is not preparing people for the 21st Century. Failure is an essential part of entrepreneurship. If you work hard, you can get an 'A' pretty much guaranteed, but in entrepreneurship, that's not how it works.
- Start-ups make so many mistakes that the challenge to identify the root cause of a failure is tough. But believing in your own plan is probably the worst.