Customers don't know what they want. There's plenty of good psychology research that shows that people are not able to accurately predict how they would behave in the future. So asking them, 'Would you buy my product if it had these three features?' or 'How would you react if we changed our product this way?' is a waste of time. They don't know.
Eric Ries
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When I was a kid, I thought movie stars were women and men who were in these great films that we still look at now. But I don't think there are too many films coming out these days that we're going to look at in the future and say, 'This is one of the great ones.' -
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Rather than waiting for future trials to determine rules that will impact every citizen, Congress should step in and write a law that takes every American's rights into consideration. -
I like today and perhaps a little future still, but the past is really something I'm not interested in. So, as far as I'm concerned, I like only the past of things and people I don't know. When I know, I don't care because I knew how it was. -
Every educated person is a future enemy.
More quotes by Eric Ries
- Science and vision are not opposites or even at odds. They need each other. I sometimes hear other startup folks say something along the lines of: 'If entrepreneurship was a science, then anyone could do it.' I'd like to point out that even science is a science, and still very few people can do it, let alone do it well.
- The attributes for entrepreneurs cut both ways. You need the ability to ignore inconvenient facts and see the world as it should be and not as it is. This inspires people to take huge leaps of faith. But this blindness to facts can be a liability, too. The characteristics that help entrepreneurs succeed can also lead to their failure.
- I can't say I'm not grateful to have journalists writing about me as a genius. But I know it's not true. I'm not confused. I understand that success comes through a lot of failure and a lot of very embarrassing failure. People want to create the next Facebook, but they are too afraid to create the next Facemash.
- Our educational system is not preparing people for the 21st Century. Failure is an essential part of entrepreneurship. If you work hard, you can get an 'A' pretty much guaranteed, but in entrepreneurship, that's not how it works.
- Start-ups make so many mistakes that the challenge to identify the root cause of a failure is tough. But believing in your own plan is probably the worst.