What matters most in politics is personality. It's not issues it's not image. It's who you are and what you represent.
Frank Luntz
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More quotes by Frank Luntz
- There are people still in the Republican Party that I believe practice the communication of anger, of disappointment, of regret, of pain, of sorrow, of suffering. That's not what the American people want to hear.
- Some people call it global warming some people call it climate change. What is the difference?
- The way you communicate an idea is different than the way you communicate a product.
- I don't understand why people whose entire lives or their corporate success depends on communication, and yet they are led on occasion by CEOs who cannot talk their way out of a paper bag and don't care to.
- Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication often work apart.