I think there is a tendency in science to measure what is measurable and to decide that what you cannot measure must be uninteresting.
Donald Norman
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More quotes by Donald Norman
- Beauty and brains, pleasure and usability - they should go hand in hand.
- In my opinion, no single design is apt to be optimal for everyone.
- Readers always seem to think that the author has some control over the design of their books.
- It is relatively easy to design for the perfect cases, when everything goes right, or when all the information required is available in proper format.
- User-centered design means working with your users all throughout the project.