A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion.
Marshall McLuhan
More from: Marshall McLuhan
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More quotes by Marshall McLuhan
- As technology advances, it reverses the characteristics of every situation again and again. The age of automation is going to be the age of 'do it yourself.'
- Our Age of Anxiety is, in great part, the result of trying to do today's job with yesterday's tools and yesterday's concepts.
- If the nineteenth century was the age of the editorial chair, ours is the century of the psychiatrist's couch.
- American youth attributes much more importance to arriving at driver's license age than at voting age.
- In this electronic age we see ourselves being translated more and more into the form of information, moving toward the technological extension of consciousness.