The medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.
Marshall McLuhan
More from: Marshall McLuhan
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More quotes by Marshall McLuhan
- As technology advances, it reverses the characteristics of every situation again and again. The age of automation is going to be the age of 'do it yourself.'
- Our Age of Anxiety is, in great part, the result of trying to do today's job with yesterday's tools and yesterday's concepts.
- If the nineteenth century was the age of the editorial chair, ours is the century of the psychiatrist's couch.
- American youth attributes much more importance to arriving at driver's license age than at voting age.
- In this electronic age we see ourselves being translated more and more into the form of information, moving toward the technological extension of consciousness.