Suppliers and especially manufacturers have market power because they have information about a product or a service that the customer does not and cannot have, and does not need if he can trust the brand. This explains the profitability of brands.
Peter Drucker
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More quotes by Peter Drucker
- The best way to predict the future is to create it.
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- Most of what we call management consists of making it difficult for people to get their work done.
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