Brands must empower their community to be change agents in their own right. To that end, they need to take on a mentoring role. This means the brand provides the tools, techniques and strategies for their customers to become more effective marketers in achieving their own goals.
Simon Mainwaring
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More quotes by Simon Mainwaring
- Non-disclosure in the Internet Age is quickly perceived as a breach of trust. Government, corporations and each of us as individuals must recalibrate how we live and share our lives appropriate to the information now available and the expectations of others.
- There is a fundamental shift that social media necessitates in business today - the need to transition from 'Me First' to 'We First' thinking.
- The leverage and influence social media gives citizens are rapidly spreading into the business world.
- Not since the digital revolution in the early '90s has technology placed such a comprehensive burden on business, employees and individuals to reinvent their business plans, services and products, and themselves to keep pace with the changing marketplace.
- Business practices and how we treat the planet are also in desperate need of re-humanization.