Brands must empower their community to be change agents in their own right. To that end, they need to take on a mentoring role. This means the brand provides the tools, techniques and strategies for their customers to become more effective marketers in achieving their own goals.
Simon Mainwaring
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You can't stay the same. If you're a musician and a singer, you have to change, that's the way it works. -
We like to think about how smart we are. But I think talent as a writer is hard-wired in, it's all there, at least the basic elements of it. You can't change it any more than you can choose whether to be right handed or left handed. -
I don't believe that if I came out as bisexual the world will change. But it's really important for people to be truthful about who they are and fight for equality. We need to help the world usher itself into the next phase. -
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Poetry is not only dream and vision it is the skeleton architecture of our lives. It lays the foundations for a future of change, a bridge across our fears of what has never been before.
More quotes by Simon Mainwaring
- Non-disclosure in the Internet Age is quickly perceived as a breach of trust. Government, corporations and each of us as individuals must recalibrate how we live and share our lives appropriate to the information now available and the expectations of others.
- There is a fundamental shift that social media necessitates in business today - the need to transition from 'Me First' to 'We First' thinking.
- The leverage and influence social media gives citizens are rapidly spreading into the business world.
- Not since the digital revolution in the early '90s has technology placed such a comprehensive burden on business, employees and individuals to reinvent their business plans, services and products, and themselves to keep pace with the changing marketplace.
- Business practices and how we treat the planet are also in desperate need of re-humanization.