In the old days, a TV sync was perceived as not so cool or whittling away at your indie cred. Now it's seen as much more of an opportunity than a sellout, as a way to find fans who wouldn't have ordinarily come across their genre of music.
Alexandra Patsavas
More from: Alexandra Patsavas
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When I first started acting I was about nine years old. I had never been to audition in my life and my agent sent me out. It was just a commercial for 'Harry Potter.' That was the first thing I ever went out for and I got the 'Harry Potter' commercial which was really cool, but I didn't play Harry Potter. -
I went to engineering school, which I thought was what I wanted to do, for about two weeks. We had an orientation class and we met this guy where he worked and stuff and it was cool, but I was like, 'There is no way this is going to be my life.' -
The cool thing about my profession is that I can do it until the day I die. -
I have a kind of boring personal life, to the paparazzi anyway, and I don't hang with the cool crowd. -
I have this idealistic and maybe naive thought that almost any song can be anything. If you record one song today, it would maybe be exciting and cool. But I could record the same song next week and it would be something completely different.