Great designers seldom make great advertising men, because they get overcome by the beauty of the picture - and forget that merchandise must be sold.
James Randolph Adams
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Usually I design the lighting and when I have the physical set there, I'm not good at going out loosely and saying, 'Do you what you want, give it to the editor, and he'll figure it out.' I physically then walk on with the actors and I say, 'Let's walk until you guys feel the space works for you, and tell me when all that happens.'
More quotes by James Randolph Adams
- Great designers seldom make great advertising men, because they get overcome by the beauty of the picture - and forget that merchandise must be sold.
- Great designers seldom make great advertising men, because they get overcome by the beauty of the picture - and forget that merchandise must be sold.
- Millions of dollars' worth of advertising shows such little respect for the reader's intelligence that it amounts almost to outright insult.