I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive.
David Ogilvy
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Never become so much of an expert that you stop gaining expertise. View life as a continuous learning experience. -
Just as the wave cannot exist for itself, but is ever a part of the heaving surface of the ocean, so must I never live my life for itself, but always in the experience which is going on around me. -
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I will perform My Heart Will Go On for the rest of my life and it will always remain a very emotional experience for me. -
Experience is never limited, and it is never complete it is an immense sensibility, a kind of huge spider-web of the finest silken threads suspended in the chamber of consciousness, and catching every air-borne particle in its tissue.
More quotes by David Ogilvy
- The secret of long life is double careers. One to about age sixty, then another for the next thirty years.
- I do not regard advertising as entertainment or an art form, but as a medium of information.
- The best ideas come as jokes. Make your thinking as funny as possible.
- Our business is infested with idiots who try to impress by using pretentious jargon.
- The consumer isn't a moron she is your wife.