I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive.
David Ogilvy
More from: David Ogilvy
DOWNLOAD
You are free to use this picture for any purpose including commercial. A credit linking back to this page is appreciated.
Similar Quotes:
-
Experience is a hard teacher because she gives the test first, the lesson afterward. -
If someone is making a judgment when they don't have firsthand experience, it's intolerant. How can you make a judgment on something you don't know about? -
Work is a substitute religious experience for many workaholics. -
Bad experience is a school that only fools keep going to. -
By presenting a faithful and honest record of my experience as a mother, I hope to show both my readers and my children how truth can redeem even what you fear might be the gravest of sins.
More quotes by David Ogilvy
- The secret of long life is double careers. One to about age sixty, then another for the next thirty years.
- I do not regard advertising as entertainment or an art form, but as a medium of information.
- The best ideas come as jokes. Make your thinking as funny as possible.
- Our business is infested with idiots who try to impress by using pretentious jargon.
- The consumer isn't a moron she is your wife.