The consumer isn't a moron she is your wife.
David Ogilvy
More from: David Ogilvy
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Newspapers with declining circulations can complain all they want about their readers and even say they have no taste. But you will still go out of business over time. A newspaper is not a public trust - it has a business model that either works or it doesn't. -
In terms of the technology I use the most, it's probably a tie between my Blackberry and my MacBook Pro laptop. That's how I communicate with the rest of the world and how I handle all the business I have to handle. -
Now I know that Wal-Mart's policies do not reflect the best way of doing business and the values that I think are important in America. -
Do what you love to do and give it your very best. Whether it's business or baseball, or the theater, or any field. If you don't love what you're doing and you can't give it your best, get out of it. Life is too short. You'll be an old man before you know it. -
I don't really think that there is anyone in the modern pop business who I feel I want to spar with.
More quotes by David Ogilvy
- The secret of long life is double careers. One to about age sixty, then another for the next thirty years.
- I do not regard advertising as entertainment or an art form, but as a medium of information.
- The best ideas come as jokes. Make your thinking as funny as possible.
- Our business is infested with idiots who try to impress by using pretentious jargon.
- The consumer isn't a moron she is your wife.