Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.
David Ogilvy
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- The secret of long life is double careers. One to about age sixty, then another for the next thirty years.
- I do not regard advertising as entertainment or an art form, but as a medium of information.
- The best ideas come as jokes. Make your thinking as funny as possible.
- Our business is infested with idiots who try to impress by using pretentious jargon.
- The consumer isn't a moron she is your wife.