But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer.
Jay Chiat
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More quotes by Jay Chiat
- The intellectual architecture means focusing on doing great work instead of focusing on agency politics.
- The team architecture means setting up an organization that helps people produce that great work in teams.
- Our technology is very scalable. Our software can accommodate enormous numbers of clients. It's a marvelous opportunity. We'll keep developing products.
- But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer.
- Technology is the fashion of the '90s. It affects everyone, and everyone is interested in it - either from fear of being left behind or because they have a real need to use technology.