If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.
Jef I. Richards
More from: Jef I. Richards
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I found it to be more challenging to be in a huge effects movie, because a lot of the things aren't there.You have to trust the director and react to nothing. -
Espionage, for the most part, involves finding a person who knows something or has something that you can induce them secretly to give to you. That almost always involves a betrayal of trust. -
Institutions develop because people put a lot of trust in them, they meet real needs, they represent important aspirations, whether it's monasteries, media, or banks, people begin by trusting these institutions, and gradually the suspicion develops that actually they're working for themselves, not for the community. -
The time I trust will come, perhaps within the lives of some of us, when the outline of this science will be clearly made out and generally recognised, when its nomenclature will be fixed, and its principles form a part of elementary instruction. -
While eschewing emotion - and its companion, vulnerability - Obama should be careful not to sacrifice empathy, the 'I feel your pain' connection that sustained Clinton. This connection is the shorthand people use to measure their leaders' intentions. If people believe you're on their side, they will trust your decisions.