Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.
David Ogilvy
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More quotes by David Ogilvy
- The secret of long life is double careers. One to about age sixty, then another for the next thirty years.
- I do not regard advertising as entertainment or an art form, but as a medium of information.
- The best ideas come as jokes. Make your thinking as funny as possible.
- Our business is infested with idiots who try to impress by using pretentious jargon.
- The consumer isn't a moron she is your wife.