Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You.
Tom Peters
More from: Tom Peters
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More quotes by Tom Peters
- Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You.
- Almost all quality improvement comes via simplification of design, manufacturing... layout, processes, and procedures.
- Excellent firms don't believe in excellence - only in constant improvement and constant change.
- Communication is everyone's panacea for everything.
- Stop being conned by the old mantra that says, 'Leaders are cool, managers are dweebs.' Instead, follow the Peters Principle: Leaders are cool. Managers are cool too!