Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.
Maurice Saatchi
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I think the sexiest thing on anybody is intelligence. I respect somebody who has a brain and wants to use it more than a pretty face and status. -
In order to be successful against each of these threats, we have to have a presence overseas, work closely not only with our counterparts in the law enforcement community, but also with the intelligence community. -
Rehearsals and this band are two words that don't really go together, kinda like Military Intelligence. -
The modern mind is in complete disarray. Knowledge has stretched itself to the point where neither the world nor our intelligence can find any foot-hold. It is a fact that we are suffering from nihilism. -
You want to keep intelligence separate from policy.
More quotes by Maurice Saatchi
- Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.
- Poetry can't cure cancer, but it can save your life until you die.
- Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.
- In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. It's the modern equivalent of having the best site on the high street, except the location is in the mind.