Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.
Maurice Saatchi
More from: Maurice Saatchi
DOWNLOAD
You are free to use this picture for any purpose including commercial. A credit linking back to this page is appreciated.
Similar Quotes:
-
Goodness and hard work are rewarded with respect. -
In the sense that you're not at the centre of power, like a president or prime minister of a major power, everyone is marginalised my position doesn't isn't unique in that respect. I think there are different sorts of relevance in different contexts. -
What we call 'evil' doesn't necessarily deserve any kind of respect or understanding, by any means it just deserves an acknowledgement of its complexity so we can better understand it - so we can help prevent it. -
Free trade is very important if we respect equality among nations. -
If I am still doing what I'm doing and I still have respect in this town, haven't done anything completely and utterly stupid, then I'll be happy with myself.
More quotes by Maurice Saatchi
- Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.
- Poetry can't cure cancer, but it can save your life until you die.
- Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.
- In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. It's the modern equivalent of having the best site on the high street, except the location is in the mind.