Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
William Bernbach
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More quotes by William Bernbach
- Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
- Word of mouth is the best medium of all.
- In communications, familiarity breeds apathy.
- Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
- I warn you against believing that advertising is a science.