I warn you against believing that advertising is a science.
William Bernbach
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I believe that science fiction is as profound as you want it to be or it can be very simple entertainment, and I'm all for very simple entertainment. Every now and then we all need to come home, veg-out, watch something and not think too deeply about it. It's what you want it to be. We tend to steer clear of being pedantic it's entertainment first, otherwise we'd be on a lecture circuit. -
Many people and governments share the mistaken belief that science, with new, ingenious devices and techniques, can rescue us from the troubles we face without our having to mend our ways and change our patterns of activity. This is not so. -
In science, as in art, and, as I believe, in every other sphere of human activity, there may be wisdom in a multitude of counsellors, but it is only in one or two of them. -
Books are the carriers of civilization. Without books, history is silent, literature dumb, science crippled, thought and speculation at a standstill. -
Science is what we understand well enough to explain to a computer. Art is everything else we do.
More quotes by William Bernbach
- Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
- Word of mouth is the best medium of all.
- In communications, familiarity breeds apathy.
- Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
- I warn you against believing that advertising is a science.