I warn you against believing that advertising is a science.
William Bernbach
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This much we know: Journalism is not a precise science. It's, on its best day, is a crude art. We make mistakes I make mistakes. With more than 50 years as a journalist, I have at least had the opportunity to blow more stories, make more mistakes than maybe anybody in television.
More quotes by William Bernbach
- Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
- Word of mouth is the best medium of all.
- In communications, familiarity breeds apathy.
- Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
- I warn you against believing that advertising is a science.